Homepage review

Homemade leads the way.

Homemade is the primary website. Soft and the earlier directions are preserved below for reference.

Current round

Primary website

The selected Homemade direction.

Primary website 18

Homemade

The selected website direction: warm, tactile, and built around real ingredients.

Open website →

Previous versions Directions 01–17 · browse the archive

Earlier concepts are still available for reference. They stay grouped by the original design families so you can find any direction without crowding the current comparison.

Family A

Content document

01 Bakery Editorial Refined, confident, magazine-quiet. Open → 02 Fresh Pop Loud, chunky, gleefully overconfident. Open → 03 Clinical Candy Precise, quiet, numerically smug. Open → 04 Sunny Orchard Warm, retro-rounded, playfully wholesome. Open →

Family B

Breaks the mold

05 Snack Counter App-native, functional, conversion-first — but warm. Open → 06 Cinema Mode Cinematic, restrained, oversized italic typography on full-bleed photos. Open →

Family C

Industry references

07 Studio Premium dark/light alternation, oversized clean type, single warm accent. Open → 08 Storefront Friendly cards, dual CTAs, big stats, pricing tiers, the works. Open →

Family D

Premium shelf

09 Maison Gilded, hushed, tasting-menu serious — with a wink. Open → 10 Daily Ritual Porcelain-clean, precise, quietly confident. Open →

Family E

Bold + customer-led

11 Engine Aggressive, high-contrast, data-forward. Open → 12 Handled Punchy, optimistic, confidently practical. Open →

Family F

Ritual system

13 Ready Heavy black condensed type, warm paper, no ornament. Open → 14 Elevate Two-tone headline, rust accent, announcement bar. Open → 15 Meal Base Editorial, composed, quietly expensive. Open →

Family G

Synthesis

16 Core Warm blush + raspberry, big friendly serif, clear sections. Open → 17 Forno Premium bakery calm, Roman-caps serif, prices visible everywhere. Open →

Family H

Current iteration

19 Homemade Soft A calmer, brighter take on Homemade. Open →