Direction 11 · Engine

Train hard.
Eat cookies.

20g plant protein, gut-friendly fiber, low sugar. Real food, baked low-and-slow at 275°F, and cold-shipped so nothing funny happens in transit.

Build the box → See the numbers
20g plant protein◆ Gluten-free◆ Vegan◆ 5g sugar◆ Cold-shipped at 38°F◆ Baked at 275°F◆ 9g fiber◆ 20g plant protein◆ Gluten-free◆ Vegan◆ 5g sugar◆ Cold-shipped at 38°F◆ Baked at 275°F◆ 9g fiber◆

The numbers · per cookie

Macros first.
Flavor anyway.

Most things that fit your macros taste like drywall with a mission statement. This is engineered the other way around — a full protein hit that you would eat even if it counted for nothing.

20g

Plant protein

chickpea + almond

9g

Prebiotic fiber

gut-first

5g

Sugar, total

allulose + agave

12

Ingredients or fewer

no frankenfood

What it replaces

Three things
you can stop buying.

Protein bar

No whey, no soy isolate, no candy-bar gymnastics. Legumes, seeds, oats, and a little theatrical chocolate.

Regular cookie

A regular cookie is a sugar crash in a crumb coat. This one is macro-balanced and holds you until lunch.

Cold brick

Baked at 275°F to keep nutrients intact, then cold-shipped at 38°F so it arrives chewy instead of shellacked.

One hand on
the steering wheel.

Post-lift · pre-school-run · mid-shift

The loadout · three SKUs

Pick your fuel.

$8 each · code FIRST15 — 15% off your first box

Choca Cran — Dark chocolate + tart cranberry

01

$8

Choca Cran

Dark chocolate + tart cranberry

Rich, sweet chocolate meets tart, sassy cranberry — and sparks fly.

20g protein

Chocmondu — Dark chocolate + almond

02

$8

Chocmondu

Dark chocolate + almond

Smooth dark chocolate and classy almond slivers. Fancy, but knows how to party.

20g protein

Drama in the PBC — Peanut butter + chocolate

03

$8

Drama in the PBC

Peanut butter + chocolate

Creamy peanut butter joins forces with rich chocolate for a power-packed performance.

20g protein

How it is made

Built like
equipment.

275°F

Bake temp

Low and slow. Heat is the enemy of protein structure, so we keep it down.

38°F

Ship temp

Cold-chain the whole way. Texture survives the truck.

12

Ingredients

If you cannot pronounce it, it did not make the roster.

The crew

“Love that it's gluten-free and vegan — and it actually fits my macros. I can't believe it's a cookie.”
James A. — Runs half marathons, eats cookies.
“I stopped pretending protein bars taste good. This is what I actually want to eat.”
Dani K. — Personal trainer, cookie convert.

Stop earning it.
Just eat it.

Three flavors, cold-shipped to your door. 15% off your first box with code FIRST15.

Build the box → Back to directions