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▣ the fridge-first protein cookie

Your morning,
already handled.

One cookie. 20g plant protein, 9g gut-friendly fiber, 5g sugar. Baked low-and-slow in Omaha, cold-shipped, and waiting in your fridge like it works here.

Build your week · from $24 See the 7am routine
20g plant proteinVeganGluten-freeCold-shipped
● filmed, not rendered eats like a meal ›

breakfast, documented

omaha, ne

✚keep refrigerated ·baked at 275°F ·shipped at 38°F ·12 ingredients or fewer ·no whey · no soy isolate ✚keep refrigerated ·baked at 275°F ·shipped at 38°F ·12 ingredients or fewer ·no whey · no soy isolate ✚keep refrigerated ·baked at 275°F ·shipped at 38°F ·12 ingredients or fewer ·no whey · no soy isolate ✚keep refrigerated ·baked at 275°F ·shipped at 38°F ·12 ingredients or fewer ·no whey · no soy isolate

the routine · 07:00–13:00

A morning,
measured.

We filmed an actual weekday with an actual fridge. No food stylist, no studio — just the part of the day this cookie was engineered for.

7:02 AM

step 01

Open the fridge.

It lives on the shelf next to the berries — labeled, chilled, ready. No wrapper crinkle, no vending-machine shame.

A fork resting in a chocolate cookie on a breakfast plate 7:04 AM

step 02

Yes, a fork.

It's a meal — act like it. Dense crumb, real fruit, twenty grams of plant protein doing quiet, structural work.

Cookie on a napkin next to a to-go coffee cup 7:09 AM

step 03

Out the door.

Pairs with coffee like it was born for it. One hand for the cup, one for breakfast, zero for regret.

1:00 pm · six hours later

Still full. Still smug.

"One cookie, coffee, and I'm full until 1pm." — Emily R., PM, reluctant breakfast-eater.

the label, out loud

Macros with
manners.

A complete, macro-balanced meal in cookie form — 12 or fewer ingredients, nothing you'd need to look up in a lab manual.

20g

plant protein

chickpea + almond

9g

prebiotic fiber

gut-first

5g

sugar, total

allulose + agave

38°F and thriving
shelf two, by the berries field footage

cold chain, uninterrupted

It lives in
the fridge.

Fresh-baked and never shelf-stable-ified. We bake at 275°F, ship at 38°F, and the label says the quiet part out loud: keep refrigerated or frozen. Treat it like food, because it is.

  1. 01

    Baked in Omaha

    275°F, low and slow — nutrients intact, texture chewy

  2. 02

    Cold-shipped

    38°F in an insulated mailer, nothing funny in transit

  3. 03

    Your fridge

    grab-and-go all week, right next to the raspberries

the rotation

Three flavors.
One habit.

$8 each · trio $24 · box of 12 $84

Choca Cran — Dark chocolate + tart cranberry ● tart cranberry

Choca Cran

$8

The rom-com cookie.

Rich, sweet chocolate meets tart, sassy cranberry — and sparks fly.

Add to box 6 ingredients
Chocmondu — Dark chocolate + almond ● almond

Chocmondu

$8

The James Bond of cookies.

Smooth dark chocolate and classy almond slivers. Fancy, but knows how to party.

Add to box 6 ingredients
Drama in the PBC — Peanut butter + chocolate ● chocolate

Drama in the PBC

$8

The good kind of drama.

Creamy peanut butter joins forces with rich chocolate for a power-packed performance.

Add to box 6 ingredients

weekend protocol

Sunday,
dressed up.

Weekdays it's grab-and-go. Weekends, it takes toppings — two builds from our own kitchen, no recipe developer harmed.

Cookie topped with peanut butter, yogurt, banana coins and chocolate chips

The PB Banana Build

base: Drama in the PBC

peanut butter · yogurt · banana coins · chocolate shavings

Cookie topped with dark cherries and whipped yogurt, black forest style

The Black Forest Move

base: Choca Cran

dark cherries · whipped yogurt · shaved chocolate

"

Love that it's gluten-free and vegan — and it actually fits my macros. I can't believe it's a cookie.

James A.

Runs half marathons, eats cookies.

"

Game-changer for my busy mornings. One cookie, coffee, and I'm full until 1pm.

Emily R.

PM, reluctant breakfast-eater.

"

I stopped pretending protein bars taste good. This is what I actually want to eat.

Dani K.

Personal trainer, cookie convert.

autopilot, engaged

Put your mornings
on subscription.

A box a month, cold to your door. Code FIRST15 takes 15% off the first one — cancel whenever your fridge disagrees.

free returns · 30 days · no questions